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Spring Color Collection: Part 8 Fusion Coral
Fellow JET (jewelry on Etsy team) member Silver Canyons
continues profiling the "official" new colors for spring from Pantone
(the global authority on color and provider of professional color
standards for the design industries doncha know). Next on the list we
have "Fusion Coral", which looks like:
Just What is Social Marketing
Every now and then I get asked to explain social marketing.
The concept of social marketing is basically old-school networking done online. The "Web 2.0" movement (facebook, twitter, blogging, etc) put a technological spin on this, but it's basically still the idea behind Kiwanas and Rotary club - you do business with who you know. Just now, who you know isn't necessarily who you live near.
With social marketing, the object isn't to sell someone something the first - or even the 50th - time you "meet". Instead, the focus is on building a relationship and becoming their trusted source of info. Then when they need whatever it is you offer, the theory says, they'll come to you since you have that relationship in place. Of course, this is also what makes it almost impossible to quantify results.
Some of the more common activities that fall into this category are:
The concept of social marketing is basically old-school networking done online. The "Web 2.0" movement (facebook, twitter, blogging, etc) put a technological spin on this, but it's basically still the idea behind Kiwanas and Rotary club - you do business with who you know. Just now, who you know isn't necessarily who you live near.
With social marketing, the object isn't to sell someone something the first - or even the 50th - time you "meet". Instead, the focus is on building a relationship and becoming their trusted source of info. Then when they need whatever it is you offer, the theory says, they'll come to you since you have that relationship in place. Of course, this is also what makes it almost impossible to quantify results.
Some of the more common activities that fall into this category are:
- Blogging
- Posting Videos on youtube & elsewhere
- Participating in LinkedIn groups
- Participating in Facebook groups
- Participating in other online communities
Spring Color Collection: Part 6 Dried Herb
Fellow JET (jewelry on Etsy team) member Silver Canyons
continues profiling the "official" new colors for spring from Pantone (the global authority on color and provider of professional color standards for the design industries doncha know). Next on the list we have dried herb, which looks like:
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